Not sure who ever came up with that questionable bit of advice. I know, back in my disc jockey days, there was a group,
Sounds of Sunshine I think, that released it as a song in the 1970's. And I think it was a line from the movie Love Story with
Ali MacGraw and Ryan O'Neal.
But a couple of incidents this week and recently got me thinking about how hard it is for companies and corporations to say
I am sorry. The newspaper I work with is delivered by a large mail corporation, come on folks, there's only one.
This week there were some errors on our mailing slips. Its a long story but several hours of phone calls to Toronto and Winnipeg produced no results. In fact less than that as they insisted they were right and we must be doing something wrong. (we've only been doing this for thirty years) Finally I drove to the local postal place. In about a half hour the nice lady there found the
problem (their end, not ours) and got in fixed. Now I don't expect anyone to bow down to me and call me exalted but a nice
we're sorry would have been ok.
Had a another experience with a pharmacy after Christmas. In this province, prescriptions have to be renewed every year.
Mine apparently got lost so come near the end of January, I couldn't get my prescription refilled. The pharmacist insisted I must
not have brought it in. But I know I did. Even knew the date but alas to no avail, they couldn't find it. The pharmacist continued to insist that the mistake could not have been theirs even at one point telling me she had been there twenty one months and they had never made a mistake. Wow ! I told her I wish my business could say that. We make mistakes, I even have make goods that prove it. But you know what, we admit it, and for the customers sake, fix it via a make good ad or something.
So maybe its not love, but really is saying sorry all that difficult
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